Almost 3 years ago I started sewing sloppy baby beanies and posting grainy pictures onto my poorly planned out Instagram account. I didn’t have a clue what I was doing but the orders were rolling in. I was ignorance on fire!
Despite my naivete, I was able to build a thriving and sustainable business. I made a lot of mistakes and learnt quite a few lessons the hard way. So here’s hoping these tips can help you out as you start your entrepreneurial journey.
1 Branding is a big deal. Even right from the beginning. Choose your fonts, your theme, your aesthetic and be consistent with them. Make your brand recognizable before anyone even sees your name. Don’t wait to be successful to fine tune your branding, do it from the beginning to achieve success faster.
2 Add yourself to your brand. When I first started out I was obsessed with being thought of as a large brand instead of just a mom and her sewing machine. It took me a year and a half to realize that true brand loyalty comes from your customers being able to connect to you on a deeper level. Tell them you’re exhausted because #momlife. Why? Because that’s relatable. Show them where you work. Talk to them about your thoughts. Build friendships with them. It will be rewarding for everybody.
3 Find your niche and stick to it. You aren’t Walmart. Just because someone says they would love it if you would make something super frilly, don’t do it to close one sale if your brand is all about neutrals and simple patterns. Find your target market and be true to them.
4 Someone won’t like you. Get used to it. Scuffles will happen. Don’t let it get to you. Just avoid the drama and focus on what you’re doing.
5 Don’t try to do it all! Every time I outsourced a part of my business to someone else I saw more success. Why? Because suddenly I had more time to focus on the things I was good at. Currently, I have help with sewing, marketing, social media, operatons and accounting. If I was still trying to do it all I would have for sure lost my mind by now and probably wouldn’t be as successful as I have been.
I hope you’ve found these tidbits of wisdom helpful. While writing this I thought of about 37 more things I would love to tell you, so stay tuned for part 2!